The Summer Advantage: Why the Christmas Season Can Be a Prime Time to Buy - December 2024

By Rich Harvey, CEO & Founder, propertybuyer.com.au

For decades, the New South Wales Central Coast region was in a property market holding pattern. It was flying under the radar of homebuyers and investors alike. But COVID’s significant upheaval brought the region into the limelight. Now, a raft of drivers across the political and economic spectrum will deliver exciting times to the Central Coast – and those who own property will be among the biggest beneficiaries.
Anthony Knight, Principal buyers’ advocate for Propertybuyer on the Central Coast, has lived in the region for decades. We recently chatted about the region and why he’s excited about what’s to come.

Most people hit pause on their property search when December rolls around. They assume the holidays mean fewer opportunities or that nothing major happens until February. But here’s the truth: summer is a golden opportunity for buyers who stay active. If you’re looking for a deal, December and January are prime months to jump in and make it happen.

A Quieter Market = Less Competition

Picture this: fewer buyers attending inspections, less competition at auctions, and a calmer, more negotiable market. That’s exactly what you’ll find in December. While others are busy wrapping gifts or winding down, you can take advantage of the quieter conditions and focus on finding your dream property. With fewer people vying for the same homes, your chances of securing a great deal skyrocket.

Christmas: The Artificial Deadline

For many sellers, Christmas is more than just a holiday—it’s their goalpost. They’ve had their properties on the market since spring, and now they’re eager to close a deal before the year ends. If they’ve already bought their next home or need to meet financial deadlines, their urgency increases. That’s your window to act.

On the flip side, you probably feel a similar drive. Starting the new year in a new home is a powerful motivator. No one wants to spend another year house-hunting. This mutual desire to finalise deals before (or during) the holiday festivities can create a sweet spot for successful negotiations.

Emotions Are Running High—Use Them to Your Advantage

December stirs up all kinds of emotions for buyers and sellers. Sellers might feel the pressure of looming deadlines, while buyers juggle excitement and stress as they try to make a big decision during the holiday rush. Staying calm and clear-headed in these moments is crucial.

With the prospect of interest rate cuts coming next year, consumer confidence is rebounding slightly - and some buyers may feel there is a short window of opportunity to buy well and some sense of urgency to get going.

You can use this emotional dynamic to your advantage. Sellers’ urgency often leads to quicker decision-making and more flexibility. And for you, keeping your eyes on the prize—whether it’s securing your family home or locking in a smart investment—will help you make confident, calculated moves.

Off-Market Opportunities Await

One of the best-kept secrets of the holiday season is the abundance of off-market properties. Many sellers prefer to avoid the hassle of public listings during the festive period and choose to sell quietly to qualified buyers instead.

This is where having the right connections pays off. At Propertybuyer, we’ve built strong relationships with agents and vendors, giving you access to these hidden opportunities. These properties are often less competitive, allowing you to find incredible value where others aren’t looking.

Why December and January Are Smart Times to Buy

· Motivated Vendors: Vendors who list during this time are typically serious about selling, increasing the likelihood of striking a deal.

· Flexible Settlement Terms: The holiday season often sees vendors open to negotiating settlement dates that suit buyers’ schedules, making it easier to plan your move.

· Time to Focus: With many people on holiday, you’ve got the space to concentrate on your search and make clear decisions.

· Forecasting 2025: Getting into the market now allows buyers to position themselves ahead of potential price increases expected in the new year.

 Fresh Start for the New Year

There’s a sense of renewal that comes with moving into a new home at the start of the year. You can leave behind the frustration of endless house hunting and embrace a fresh chapter. By taking advantage of the quieter December market, you can start the new year settled, focused, and ready to enjoy your new home or have another investment property added to your portfolio.

Ready to Make Your Move?

Summer might feel like a downtime for property, but it’s actually your chance to shine. With motivated sellers, hidden off-market opportunities, and less competition, you’re perfectly positioned to score a great deal. Let’s make it happen.

With our expertise and extensive network, Propertybuyer can help you navigate this unique market and find the property that’s perfect for you. Don’t wait for February when the competition picks up again. Reach out today, and let’s get you into your new home or investment property sooner.

PS. Stay tuned for my January update where I will provide my market property outlook in 2025.

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