By Rich Harvey, CEO & Founder, propertybuyer.com.au
For decades, the New South Wales Central Coast region was in a property market holding pattern. It was flying under the radar of homebuyers and investors alike. But COVID’s significant upheaval brought the region into the limelight. Now, a raft of drivers across the political and economic spectrum will deliver exciting times to the Central Coast – and those who own property will be among the biggest beneficiaries.
Anthony Knight, Principal buyers’ advocate for Propertybuyer on the Central Coast, has lived in the region for decades. We recently chatted about the region and why he’s excited about what’s to come.
The Sunshine Coast is rapidly becoming one of Australia’s most desirable property markets, combining an enviable lifestyle with economic growth, extensive infrastructure projects, and a diverse property landscape. From spectacular beaches to national parks and a fast-evolving economy, the Sunshine Coast draws retirees, young professionals, and investors alike.
In this article, we’ll explore the key factors driving growth in the Sunshine Coast property market, including forecasted population growth, five-year projections for key suburbs, and the region’s promising outlook.
3. Population Growth and Reaching Critical Mass
Population growth is a key factor shaping the Sunshine Coast property market. Current projections estimate the region’s population will grow from around 380,000 to approximately 450,000 over the next five years, driven by a combination of interstate migration and local development.
These figures are based on today’s forecasts; however, as critical mass in job creation and infrastructure is reached, this population projection could see a significant surge. With substantial new infrastructure and a diversifying job market, the Sunshine Coast will become an increasingly viable option for those whose employment options previously did not allow for relocation to the area. As new employment hubs and infrastructure become fully established, the region will be even better positioned to support an influx of residents, further driving demand and stabilizing growth within the property market.
Suburb |
5-Year Projected Gains (Minimum) |
5-Year Projected Gains (Potential) |
Noosa Heads |
25-30% |
50-60% |
Mooloolaba |
20-25% |
40-50% |
Caloundra |
18-22% |
36-44% |
Maroochydore |
25-30% |
50-60% |
Buderim |
22-27% |
44-54% |
Bli Bli |
20-24% |
40-48% |
Coolum Beach |
23-27% |
46-54% |
Nambour |
18-22% |
36-44% |
Pelican Waters |
21-26% |
42-52% |
Mountain Creek |
22-26% |
44-52% |
Kawana |
20-24% |
40-48% |
Wurtulla |
21-25% |
42-50% |
Alexandra Headland |
24-28% |
48-56% |
Sunshine Beach |
27-32% |
54-64% |
Golden Beach |
19-23% |
38-46% |
The Sunshine Coast rental market remains strong, fueled by growing demand for both long-term and short-term rentals. The short-term rental market, particularly on platforms like Airbnb, is thriving due to the region’s popularity as a lifestyle destination. Average nightly rates for short-term rentals vary by location and season, with an expected range of $200 to $500 per night, yielding particularly high returns during peak holiday seasons.
For long-term rentals, apartments range from $500 to $1,300 per week, while houses rent between $700 and $1,500 per week. There are outliers to these ranges, including prestige dwellings that command significantly higher rates, and more affordable options like granny flats. The vacancy rate remains exceptionally low, below 1%, indicating high demand and a tight rental supply. This sustained demand continues to support strong rental yields, offering attractive returns for property investors on the Sunshine Coast.
With its combination of lifestyle appeal, expanding economic base, and major infrastructure projects, the Sunshine Coast property market is positioned for steady growth over the next five years and beyond. The new rail line to Brisbane and the Maroochydore City Centre development will be transformative, increasing connectivity and employment options, making the Sunshine Coast even more attractive to potential residents and investors.
For investors, the Sunshine Coast represents a unique opportunity to gain early access to a rapidly growing market supported by critical infrastructure and high demand. As the region reaches critical mass, the feasibility for relocation among a broader demographic will increase, driven by expanded employment options, competitive property prices, and quality of life that ranks among the best in the country.
The Sunshine Coast’s evolving infrastructure, thriving economy, and quality of life ensure it remains a high-potential investment area, supported by population growth and the critical mass needed to continue its growth trajectory.
About the Author
Rich Harvey is the CEO and Founder of Propertybuyer, Australia’s most awarded buyers agency. With decades of experience in property investment, Rich and his team are dedicated to helping clients achieve their property goals with confidence and success.
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